Post by account_disabled on Dec 20, 2023 3:19:51 GMT -8
Most of the solutions presented below come in two variants: tailor-made solutions and subscription solutions. The former are created at the company's request and can combine the functions of several systems at once (for example, e-mail, a project management system and a press release system). Their disadvantage, however, is the higher cost of creation and then maintenance. Subscription solutions are cheaper, their suppliers are constantly developing them, but they do not have tailor-made functions. At OBTK, we combine two types of these solutions: we use both tailor-made solutions and subscription solutions.
Project management systems If you run many complex projects simultaneously Email Marketing List and collaborate as a team, a project management system will come in handy. It allows you to easily coordinate the work of the entire team, account for completed tasks and plan subsequent tasks. Examples: Asana, Trello. Press office Since one of the main duties of a PR specialist is to build relationships with the media , a modern press office will support him in this . It is a system for handling the sending of large numbers of e-mails to journalists. It also allows you to easily share larger attachments. Examples: Prowly. We recommend reading: How to build relationships with the media? 8 tips Media monitoring Speaking of press offices, we also need to mention media monitoring . These are IT platforms that allow you to check how many publications have appeared in the media. Some tools specialize in monitoring all types of media, others focus only on the Internet.
They also offer a number of additional indicators and press office functions. Examples: Brand24, IMM, Newspoint, Press Service, Sentione, Unamo. Sending newsletters Another useful tool are newsletter sending systems . They allow you to send serial correspondence to many people at once. Their anti-spam solutions check whether a message has the characteristics of spam, which makes it easier to adjust the text to pass spam filters. They also allow you to create campaign landing pages or simple company websites - and, on the other hand, manage complex mailing campaigns to many different types of customers at the same time. Examples: GetResponse, Freshmail. CMS systems Every PR manager who publishes content on a website uses a CMS. These systems make it easier to enter texts on a website and add graphic, video and audio files. They also give the content a user-friendly format. Their operation does not require advanced programming skills.
Project management systems If you run many complex projects simultaneously Email Marketing List and collaborate as a team, a project management system will come in handy. It allows you to easily coordinate the work of the entire team, account for completed tasks and plan subsequent tasks. Examples: Asana, Trello. Press office Since one of the main duties of a PR specialist is to build relationships with the media , a modern press office will support him in this . It is a system for handling the sending of large numbers of e-mails to journalists. It also allows you to easily share larger attachments. Examples: Prowly. We recommend reading: How to build relationships with the media? 8 tips Media monitoring Speaking of press offices, we also need to mention media monitoring . These are IT platforms that allow you to check how many publications have appeared in the media. Some tools specialize in monitoring all types of media, others focus only on the Internet.
They also offer a number of additional indicators and press office functions. Examples: Brand24, IMM, Newspoint, Press Service, Sentione, Unamo. Sending newsletters Another useful tool are newsletter sending systems . They allow you to send serial correspondence to many people at once. Their anti-spam solutions check whether a message has the characteristics of spam, which makes it easier to adjust the text to pass spam filters. They also allow you to create campaign landing pages or simple company websites - and, on the other hand, manage complex mailing campaigns to many different types of customers at the same time. Examples: GetResponse, Freshmail. CMS systems Every PR manager who publishes content on a website uses a CMS. These systems make it easier to enter texts on a website and add graphic, video and audio files. They also give the content a user-friendly format. Their operation does not require advanced programming skills.