Post by account_disabled on Dec 23, 2023 20:16:19 GMT -8
The illustration seems quite clear to me, but I prefer to be completely transparent: this article has a promotional component . It comes at the end of the article and will be clearly identified as such. I explain what we do for our clients and what it brings them, including some examples. So there's no point commenting saying that it's self-promotion or a way of attracting clicks: with this image, this title and this preamble, no one can be fooled. As for knowing exactly how we do it… that’s where our expertise lies. We started from the observation (I have a partner and we have a team of around thirty people) that digital marketing does not work.
On the one hand, I see it in the prospects I meet or through my conferences. On the Email Data other hand, the latest studies from the Content Marketing Institute and the AMA (American Marketing Association) confirm that, overall, only 1/3 of B2C Marketing Directors and ¼ in B2B, declare that their digital marketing brings ROI. For the social media part, it's even worse. The results are described as mediocre. When I say this in a conference, there is always someone who says “I don't agree, for me it works”. Obviously there are cases where it works. I created my structure in 2009, coming from the industry.
I'm still here today (I don't know for how much longer) and I've never done prospecting in the classic sense of the term. All my clients came by recommendation, following a conference, after reading one of my books, after a blog article, an article on LinkedIn or a Slideshare presentation. So it works. Or rather, it can work. But I am not making my personal case a generalization. Why such a low return? Our observation is that digital marketing as it is practiced today is marketing in name only. Very often, it is limited to using the various digital channels (sites, blogs, forums, social networks) to push content ((articles, white papers, infographics, videos, etc.) hoping on the one hand that Google will reference them for make it visible in its results pages and on the other hand that a virality is created on social networks.
On the one hand, I see it in the prospects I meet or through my conferences. On the Email Data other hand, the latest studies from the Content Marketing Institute and the AMA (American Marketing Association) confirm that, overall, only 1/3 of B2C Marketing Directors and ¼ in B2B, declare that their digital marketing brings ROI. For the social media part, it's even worse. The results are described as mediocre. When I say this in a conference, there is always someone who says “I don't agree, for me it works”. Obviously there are cases where it works. I created my structure in 2009, coming from the industry.
I'm still here today (I don't know for how much longer) and I've never done prospecting in the classic sense of the term. All my clients came by recommendation, following a conference, after reading one of my books, after a blog article, an article on LinkedIn or a Slideshare presentation. So it works. Or rather, it can work. But I am not making my personal case a generalization. Why such a low return? Our observation is that digital marketing as it is practiced today is marketing in name only. Very often, it is limited to using the various digital channels (sites, blogs, forums, social networks) to push content ((articles, white papers, infographics, videos, etc.) hoping on the one hand that Google will reference them for make it visible in its results pages and on the other hand that a virality is created on social networks.