Post by dicsosakil527 on Jan 16, 2024 21:11:01 GMT -8
Horizontal marketplaces These are marketplaces that combine various categories of goods and services. Such sites host everything from professional services to gifts and decor. Their goal is to create one convenient place for customers to find everything they need. The most famous and popular horizontal marketplaces include eBay, Amazon, AliExpress and Ozon. Vertical marketplaces Unlike a horizontal marketplace, a vertical marketplace specializes in providing goods and services of a certain category. It involves a narrower niche than horizontal, which allows sellers to focus on their target audience and stand out from competitors.
Examples of vertical marketplaces: Etsy (handmade), Airbnb (housing rentals), TripAdvisor (travel services). On the BlaBlaCar service you can order a passing taxi only for Asia Mobile Number List a trip in a specific direction, and on YouDo professionals post advertisements for the provision of various services. Depending on the internal structure of the marketplace, it can be centralized, decentralized, or combined. Centralized marketplaces are managed by one company, decentralized ones are managed by each participant, and combined ones are managed by both the company and the participants.
Types of marketplace according to the model of working with suppliers Depending on the model of working with suppliers, marketplaces can be exclusive or non-exclusive. In exclusive marketplaces, sellers must register and be verified to meet platform standards. Non-exclusive marketplaces, on the contrary, do not impose restrictions on suppliers. There are also types: FBS (Fulfillment by Seller) - the seller himself places the goods and processes orders on the marketplace, stores the goods in his warehouse, and after completing the order, delivers them to the sorting center of the marketplace.
Examples of vertical marketplaces: Etsy (handmade), Airbnb (housing rentals), TripAdvisor (travel services). On the BlaBlaCar service you can order a passing taxi only for Asia Mobile Number List a trip in a specific direction, and on YouDo professionals post advertisements for the provision of various services. Depending on the internal structure of the marketplace, it can be centralized, decentralized, or combined. Centralized marketplaces are managed by one company, decentralized ones are managed by each participant, and combined ones are managed by both the company and the participants.
Types of marketplace according to the model of working with suppliers Depending on the model of working with suppliers, marketplaces can be exclusive or non-exclusive. In exclusive marketplaces, sellers must register and be verified to meet platform standards. Non-exclusive marketplaces, on the contrary, do not impose restrictions on suppliers. There are also types: FBS (Fulfillment by Seller) - the seller himself places the goods and processes orders on the marketplace, stores the goods in his warehouse, and after completing the order, delivers them to the sorting center of the marketplace.