Post by jferdousy427 on Feb 19, 2024 20:42:47 GMT -8
well that simply isn’t true. I have a back catalogue of about 30 tests that prove the opposite; Button copy has major impact on conversion and people do read it! In fact, apart from your headline, your CTA copy is one of the few pieces of copy that you can be 99% sure that your prospects will read. Here’s an example from the real world Oli and I recently ran an A/B test on an unbounce.com PPC campaign landing page of which the goal was to increase the number of prospects who signed up for a 30-day free trial.
The only thing we did was to tweak one word in the copy – we changed Brazil Phone Number the possessive determiner “You” to “My”. After running the test for three weeks, the treatment button copy, “Start my free 30 day trial” had increased CTR by 90%. Design Call-to-Action Buttons In many cases the best copy might be seem wordy and out of proportion from a design perspective. But in my world that doesn’t really matter as long as it’s the version that gets the most conversions. Therefore, it’s crucial to keep your mind open to long copy variations when your designing your buttons.
For more on how to write CTA copy that converts check out this article or watch this video. What you should do now Go over your landing pages and scrutinize your call-to-action buttons. Do they stand out from the page? Are they easy to recognize as buttons? Are they merely there as a part of the design? Perform the squint test and consider whether you could change the color or ad a visual effect to make the button “pop” more. Use your observations to come up with ideas for new buttons and use a free tool like buttonoptimizer.com to design a number of treatments that you can test on your landing page. If you use as your landing page platform, setting up a button test is as easy as 1, 2, 3. Otherwise, learn more about A/B .
The only thing we did was to tweak one word in the copy – we changed Brazil Phone Number the possessive determiner “You” to “My”. After running the test for three weeks, the treatment button copy, “Start my free 30 day trial” had increased CTR by 90%. Design Call-to-Action Buttons In many cases the best copy might be seem wordy and out of proportion from a design perspective. But in my world that doesn’t really matter as long as it’s the version that gets the most conversions. Therefore, it’s crucial to keep your mind open to long copy variations when your designing your buttons.
For more on how to write CTA copy that converts check out this article or watch this video. What you should do now Go over your landing pages and scrutinize your call-to-action buttons. Do they stand out from the page? Are they easy to recognize as buttons? Are they merely there as a part of the design? Perform the squint test and consider whether you could change the color or ad a visual effect to make the button “pop” more. Use your observations to come up with ideas for new buttons and use a free tool like buttonoptimizer.com to design a number of treatments that you can test on your landing page. If you use as your landing page platform, setting up a button test is as easy as 1, 2, 3. Otherwise, learn more about A/B .