Post by samueldavidd109 on Feb 19, 2024 22:58:27 GMT -8
Implementing an influencer marketing strategy internationally can be a phenomenal idea, as influencer marketing works very well and will allow you to launch into new markets. However, have you thought about all the details? Do you know the particularities of each market? To answer these questions and help you understand the different markets; 7 experts from Influence4You , a leading agency in Europe, share their experience. Everything you should know In general, brands do not usually carry out influence campaigns in a single country. If they are already developed, they carry out campaigns in the countries where they are present. But it also happens that they use influencer marketing to launch themselves into a new market.
But each one has its particularities and the markets work differently. We see these differences in the rates, the size of the influencers, the social networks, the way of working and contacting the talents Denmark Telegram Number Data and the level of development of influencer marketing. Each country has its codes. Launching an influence operation without knowing the influencers or the best ways to influence a community cannot work. The specificities of influencers As we know, each country has its type of influencer, as well as specific qualities that are essential for a collaboration to go well. In Spain, to choose an influencer, the ideal influencer is the one who is motivated. Without motivation, collaboration goes poorly, or even not at all.
In Italy, an influencer is expected to be rigorous, because they have a tendency to go off the rails. In Brazil, as in Latin America, the most important quality of an influencer is that he is spontaneous, true to himself. Indeed, communities do not accept that an influencer gives an opinion that is not sincere: first, it is noticeable; and second it generates negative responses. In France, the idea is similar: you are expected to be passionate and present things you really like. However, in England, the most important thing is that the influencer is transparent with the fact that he is advertising. In China, the ideal quality is… beauty. They trust the most "beautiful" people, because they aspire to look like them.
But each one has its particularities and the markets work differently. We see these differences in the rates, the size of the influencers, the social networks, the way of working and contacting the talents Denmark Telegram Number Data and the level of development of influencer marketing. Each country has its codes. Launching an influence operation without knowing the influencers or the best ways to influence a community cannot work. The specificities of influencers As we know, each country has its type of influencer, as well as specific qualities that are essential for a collaboration to go well. In Spain, to choose an influencer, the ideal influencer is the one who is motivated. Without motivation, collaboration goes poorly, or even not at all.
In Italy, an influencer is expected to be rigorous, because they have a tendency to go off the rails. In Brazil, as in Latin America, the most important quality of an influencer is that he is spontaneous, true to himself. Indeed, communities do not accept that an influencer gives an opinion that is not sincere: first, it is noticeable; and second it generates negative responses. In France, the idea is similar: you are expected to be passionate and present things you really like. However, in England, the most important thing is that the influencer is transparent with the fact that he is advertising. In China, the ideal quality is… beauty. They trust the most "beautiful" people, because they aspire to look like them.