Post by sakibkhan47 on Feb 22, 2024 2:10:07 GMT -8
For many brands, Easter represents an opportunity to implement new marketing strategies, aimed at enhancing their brand and reaching their consumers. This year too there was no shortage of collaborations and branding initiatives and if by chance you were among the few without an egg, we offer you some of the most particular collaborations. Easter and marketing strategies: special, limited and branded are the magic words The race for marketing strategies began months ago, so much so that numerous brands and content creators have started to show their initiatives on social platforms. But this is not surprising: Easter, a bit like Christmas campaigns, is an opportunity for numerous brands to develop their brand-extension strategy , collaborations and special editions. The collaborations of 2022 The number of chocolate eggs that adults and children can choose from has increased dramatically .
In this article we show you some of the most popular collaborations. Chiara Ferragni for Dolci Croatia WhatsApp Number Preziosi: support for a social cause For the second year in a row, the collaboration between Chiara Ferragni and Dolci Preziosi returns , to support the noble initiative with the association " I Bambini delle Fate ". The packaging reflects the visual of the brand , while the objective of the collaboration proves once again to be noble: with this marketing initiative the influencer has shown herself to be active in supporting social causes , with positive impacts on the brand's reputation. Collaboration Chiara Ferragni Precious desserts Chiara Ferragni for Dolci Preziosi Plus, an unconventional curiosity: last year the collaboration was not particularly appreciated by consumers due, unbelievably, to the surprises within it . Stickers or plastic combs had been considered incongruent with the image of the brand and not in line with the target attentive to the luxury sector to which Ferragni addresses itself. This year too, however, the gadgets seem not to have changed compared to last year, despite the criticism that has arrived.
If you are wondering why, here is the answer: in the last year the influencer has tried to broaden the positioning of his brand to a wider target both in terms of economic availability and age range. This was evident in his collaboration with Pigna for Back to School, while the collaborations with Oreo and Nespresso also favored an approach to the food sector. Consequently, this year we understand the decision to create Easter eggs from a medium price range while also pursuing the goal of creating an all-round lifestyle brand. Easter with Elettra Lamborghini and Walcor This year Elettra Lamborghini was one of the very first to announce its branding initiative in collaboration with Walcor. Elettra Lamborghini 2022 Easter egg Elettra Lamborghini for Walcor In this case, the choices made aim to redirect its image also towards a younger target . In fact, the idea of Elettra in cartoon style had already been proposed for the cover of the book released in 2020, a self-deprecating graphic novel designed for children. A further approach to this target occurred with the release of an album of stickers and with the presentation of a collection of kids clothes . The collaboration with Walcor is therefore in line with the positioning that Elettra is trying to achieve.
In this article we show you some of the most popular collaborations. Chiara Ferragni for Dolci Croatia WhatsApp Number Preziosi: support for a social cause For the second year in a row, the collaboration between Chiara Ferragni and Dolci Preziosi returns , to support the noble initiative with the association " I Bambini delle Fate ". The packaging reflects the visual of the brand , while the objective of the collaboration proves once again to be noble: with this marketing initiative the influencer has shown herself to be active in supporting social causes , with positive impacts on the brand's reputation. Collaboration Chiara Ferragni Precious desserts Chiara Ferragni for Dolci Preziosi Plus, an unconventional curiosity: last year the collaboration was not particularly appreciated by consumers due, unbelievably, to the surprises within it . Stickers or plastic combs had been considered incongruent with the image of the brand and not in line with the target attentive to the luxury sector to which Ferragni addresses itself. This year too, however, the gadgets seem not to have changed compared to last year, despite the criticism that has arrived.
If you are wondering why, here is the answer: in the last year the influencer has tried to broaden the positioning of his brand to a wider target both in terms of economic availability and age range. This was evident in his collaboration with Pigna for Back to School, while the collaborations with Oreo and Nespresso also favored an approach to the food sector. Consequently, this year we understand the decision to create Easter eggs from a medium price range while also pursuing the goal of creating an all-round lifestyle brand. Easter with Elettra Lamborghini and Walcor This year Elettra Lamborghini was one of the very first to announce its branding initiative in collaboration with Walcor. Elettra Lamborghini 2022 Easter egg Elettra Lamborghini for Walcor In this case, the choices made aim to redirect its image also towards a younger target . In fact, the idea of Elettra in cartoon style had already been proposed for the cover of the book released in 2020, a self-deprecating graphic novel designed for children. A further approach to this target occurred with the release of an album of stickers and with the presentation of a collection of kids clothes . The collaboration with Walcor is therefore in line with the positioning that Elettra is trying to achieve.