Post by prienceluice098 on Oct 1, 2023 20:18:34 GMT -8
Viral marketing is a strategy in which an attempt is made to create content or campaign that is shared beyond the usual reach of a brand, as if it were a virus, with the users themselves being the active and voluntary promoters of this rapid spread. This can occur on any digital platform, mainly social networks . Therefore, it is common for this content to have a dose of humor, emotion, complicity, or even be provocative . In any case, this campaign must have the ability to leave almost no one indifferent. Previously, viral marketing was based on word of mouth.
That is, one user/consumer literally spoke to another and recommended a product or service. Now, with the Internet, it is enough for Europe Cell Phone Number List a person to send a private message to a friend/follower or simply share it on their wall or profile so that another person can see it and share it too. To understand it better, think that you have 2,000 followers on Twitter and you publish a tweet. So, about 1,800 of your followers react, did it go viral? No, because in fact you didn't even get all your followers to interact. Although 1,800 interactions is a high number, it is actually within your range.
To consider that your tweet went viral, it had to get at least 4,000 interactions. What are we based on to say this? In the so-called K factor. The K factor in viral marketing The K factor is an indicator that is used in medicine, specifically in virology. With it, the ability to spread a pathology is measured. And this same principle applies in marketing. When it comes to content, when the K factor is greater than 1 it can be considered viral . Let's see how it works by returning to the previous example. Suppose you achieved 4,000 interactions, this indicates that the 2,000 followers you have managed to get another 2,000 to interact with your tweet, thus, 1 follower “infected” another by sharing your content. So, your K factor is 1 .
That is, one user/consumer literally spoke to another and recommended a product or service. Now, with the Internet, it is enough for Europe Cell Phone Number List a person to send a private message to a friend/follower or simply share it on their wall or profile so that another person can see it and share it too. To understand it better, think that you have 2,000 followers on Twitter and you publish a tweet. So, about 1,800 of your followers react, did it go viral? No, because in fact you didn't even get all your followers to interact. Although 1,800 interactions is a high number, it is actually within your range.
To consider that your tweet went viral, it had to get at least 4,000 interactions. What are we based on to say this? In the so-called K factor. The K factor in viral marketing The K factor is an indicator that is used in medicine, specifically in virology. With it, the ability to spread a pathology is measured. And this same principle applies in marketing. When it comes to content, when the K factor is greater than 1 it can be considered viral . Let's see how it works by returning to the previous example. Suppose you achieved 4,000 interactions, this indicates that the 2,000 followers you have managed to get another 2,000 to interact with your tweet, thus, 1 follower “infected” another by sharing your content. So, your K factor is 1 .