Post by account_disabled on Oct 27, 2023 23:07:51 GMT -8
Reason 4. SEO lets you nurture and convert leads at specific stages of the buying cycle Your potential customers almost certainly turn to Google when they have a problem. Depending on where they are in the buyer’s journey, the way they search and the queries they use will be different. The buyer's journey: awareness, consideration, and decision For example, if you have a product that helps businesses with outbound sales emailing, a naive prospect may use search to figure out their problem, with queries like these: Why do emails from me end up in spam Sales email subject lines How to check if email was opened Later on, this same searcher may learn about sales automation and realize that products that help them send deliverable emails and check open rates exist.
They’ve now moved into a different stage of Office 365 Email List the buyer’s journey, searching terms like “best sales outreach tools” or even for brand names and specific technical features. At each stage, there’s an opportunity to create and rank content that addresses a wide array of questions and concerns: How the marketing funnel works If you can rank strategically for content that answers the queries your customers have and search for, then it’s as if you magically show up every step of the way and cement your brand into your prospects’ minds.
You’ll be top of mind when it comes time to buy. Reason 5. If you’re not doing it, your competitors are Only 0.63% of Google searchers click on results from the second page. If you’re not ranking for your niche’s top keywords, then someone else is. It can be a brutal competition. "This is a competition" meme And SEO is the price of entry. Reason 6. SEO is more cost effective in the long term The Ahrefs Blog gets an estimated 380,000 monthly search visits: Organic traffic coming to Ahrefs' blog, via Ahrefs' Site Explorer If we had to acquire this traffic from Google Ads, we would have to pay an estimated $860,000 per month. But we’re paying nowhere near that amount for our content marketing efforts, so it’s reasonable to say SEO is more cost effective in the long run.
They’ve now moved into a different stage of Office 365 Email List the buyer’s journey, searching terms like “best sales outreach tools” or even for brand names and specific technical features. At each stage, there’s an opportunity to create and rank content that addresses a wide array of questions and concerns: How the marketing funnel works If you can rank strategically for content that answers the queries your customers have and search for, then it’s as if you magically show up every step of the way and cement your brand into your prospects’ minds.
You’ll be top of mind when it comes time to buy. Reason 5. If you’re not doing it, your competitors are Only 0.63% of Google searchers click on results from the second page. If you’re not ranking for your niche’s top keywords, then someone else is. It can be a brutal competition. "This is a competition" meme And SEO is the price of entry. Reason 6. SEO is more cost effective in the long term The Ahrefs Blog gets an estimated 380,000 monthly search visits: Organic traffic coming to Ahrefs' blog, via Ahrefs' Site Explorer If we had to acquire this traffic from Google Ads, we would have to pay an estimated $860,000 per month. But we’re paying nowhere near that amount for our content marketing efforts, so it’s reasonable to say SEO is more cost effective in the long run.